Google’s constant updation on local listing has made it tougher for the webmasters to achieve rankings in local search engine pages (SERPs). So, it means to pull your gears and accelerate the local SEO performance to get higher visibility. Let us try to find out the ways or better we say strategies to implement to achieve better online visibility.
1. Company Profile on Google Places
Online company profile that is updates in all aspects is the first and the foremost task in the direction. Secure you Google My Business page (GMB), formerly known as Google places. Try to optimize in page in respect to your business like current location, address, phone number – all such information that helps customers know about you, find you.
2. Online directories and citations
As already said, it is not just Google Places but get your business listed on top online business directories. Then not to forget getting your business on major citation aggregators. Make sure that name, address and phone numbers are listed on as many directories and citations as possible. There is no place for wrong spellings, wrong phone number and you will have to face consequences in the form of penalties from Google.
3. Title and Meta descriptions are still important
HTML elements like Title and Meta descriptions are still important to consider. Google has increased the width of main search results area to 600px so take full advantage of this space and use it wisely. Double check that the title and descriptions are not cut in search results. One thing to remember – use one targeted keyword and place it as close to teh title tag as possible.
4. Work on link building
Optimizing the content by inserting any or every link will not work after the recent Google updates, you need to link to websites with authority and that too that are relevant. It’s a tough job but if you can get your business to local friendly websites like Trip Advisor, Yelp, you are halfway through.
5. Add local structured data markup
Popular as schema markup – you can add this to your website to enable the search engines more about your business like the products you sell, services you offer and customer reviews etc. Google prefers structured data markup as it help the spiders understand the site content better.
6. Unleash the power of Social Media
Social links are preferred by the search engines, so work upon them. Be present on as many social media platforms as you can but do maintain the same information all across. Interact with the local followers on a regular basis. Offer discounts to the local residents, advertise in the local events and to talk about it on the social media.
7. Create and optimize the content
If you sit and search for your competitors online, there would be plenty of them. However, you can score over them if you create local content and optimize it using local keywords like your location, your industry, talk about your product or services. This will not only optimize but boost your rankings as well.
8. Spamming is old fashioned
Google is getting strict day by day and the day is not far when spamming would be banned totally and there would be penalty of higher degrees involved. Moreover, spamming does not bring quality to your business rather it can turn off your potential customer with too many calls to action.
9. Improve upon the quality of content you produce
Content has always been the core and will always remain so. So, instead of stuffing the web page with keywords that just don’t fit in your content will not do the trick anymore. Your content has to appeal to the customer; it has to be interactive and engaging enough for them to take action.
10. Choose the keywords well
Keywords like content have and will always be important for higher rankings, choosing them wisely is important otherwise it will turn the tables for you but negatively. Today, search engines are smarter and have been trained to outdo the web pages that are stuffed with just keywords. The key is placing the keywords well into your content especially when you write for meta description, anchor text, landing pages etc.
SEO and yes the right SEO is the key to unlock for getting higher rankings. Multi dimension web solutions can help you achieve higher ranking in search engines through its clean SEO strategy and with relevant expertise in the domain.